She Drives.

Take the Wheel. Own the Track.

MENA She Drives is a signature women-led programme within MENA Auto Show, created around automotive culture, performance driving and real track participation.

It is designed to give women a direct role in the automotive experience — as drivers, enthusiasts, creators, community leaders and participants.

Experience highlights

Not simply
the audience.

Track Challenge

A controlled driving challenge designed to bring real track participation into the programme.

Driver Showcase

Female drivers and automotive personalities taking part in dedicated track sessions and demonstrations.

First Track Experience

An opportunity for women to experience performance driving in a professionally managed environment.

Community Participation

Women-led car communities, enthusiasts and creators become part of the programme, not simply its audience.

Brand Experiences

Automotive, luxury and lifestyle brands can activate around the programme through meaningful, highly visible experiences.

More than a campaign

A recognisable
annual programme.

MENA She Drives is designed to become a recognisable annual programme within MENA Auto Show — one that combines participation, visibility, content and commercial value.

Create Participation

Give women a visible and active role in the automotive and performance experience.

Create Visibility

Provide a strong platform for female drivers, creators, enthusiasts and automotive communities.

Create Content

Track activity, driver stories and community participation create powerful media and social content.

Create Sponsor Value

Partners become part of the experience through purposeful, highly visible activations.